Privacy Policy

 

Welcome to Direct4Gardens' Privacy Notice

Direct4Gardens respects your privacy and is committed to protecting your personal data. This privacy notice informs you how we handle your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

This privacy notice is structured in a layered format, as set out below. Please also refer to the Glossary to understand the meaning of some of the terms used in this privacy notice.


Contents

  1. Important Information and Who We Are

  2. The Data We Collect About You

  3. How Is Your Personal Data Collected

  4. How We Use Your Personal Data

  5. Disclosures of Your Personal Data

  6. International Transfers

  7. Data Security

  8. Data Retention

  9. Your Legal Rights

  10. Glossary


1. Important Information and Who We Are

Purpose of this Privacy Notice

This privacy notice aims to give you information on how Direct4Gardens collects and processes your personal data through your use of this website, including any data you may provide when you sign up to our newsletter, purchase a product or service, or take part in a promotion or competition.

This website is not intended for children, and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data. This privacy notice supplements the other notices and is not intended to override them.

Controller

Direct4Gardens is the controller and responsible for your personal data (referred to as “Direct4Gardens”, “we”, “us”, or “our” in this privacy notice).

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have questions or requests, please contact the DPO using the contact details below.

Contact Details

  • Email address: sales@direct4gardens.co.uk
  • Tel: 01704 332549
  • Postal address: Units 1, 2 & 3 Plantation Road, Burscough, Lancashire L40 8JT

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Changes to the Privacy Notice

This privacy notice was last updated on 15 May 2018. Previous versions are available upon request.

Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these websites and are not responsible for their privacy practices. We recommend reviewing their privacy policies before providing any personal data.


2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data:

  • Identity Data: first name, last name, username, date of birth, gender.

  • Contact Data: billing address, delivery address, email address, phone number.

  • Financial Data: payment card details.

  • Transaction Data: details of purchases and payments made.

  • Technical Data: IP address, browser type, version, time zone, location, and device details.

  • Profile Data: login credentials, order history, preferences, and feedback.

  • Usage Data: how you use our website and services.

  • Marketing and Communications Data: preferences for receiving marketing communications.

We also collect Aggregated Data for statistical purposes, which is not considered personal data under GDPR unless it can be linked to an individual.

We do not collect Special Categories of Personal Data (e.g., race, religion, health) or information about criminal convictions.

 

3. How Is Your Personal Data Collected?

We collect personal data via:

  • Direct interactions – such as when you:

    • Purchase products or services

    • Create an account

    • Subscribe to newsletters

    • Contact us or provide feedback

  • Automated technologies – including cookies, server logs, and similar technologies

  • Third parties and public sources, including:

    • Analytics providers like Google

    • Advertising platforms

    • Payment and delivery providers

    • Online marketplaces (e.g., Amazon, eBay)


4. How We Use Your Personal Data

We use your personal data only when legally permitted. Most commonly, we use it:

  • To fulfil a contract with you

  • Where it is necessary for our legitimate interests and your rights do not override those interests

  • To comply with legal obligations

We do not rely on consent as a legal basis for processing your personal data except for marketing communications.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing

You will receive marketing communications from us if:

  • You have requested information or purchased from us, or

  • You have provided details when entering a competition or promotion

You can opt out at any time by:

  • Updating your marketing preferences in your account

  • Clicking the “unsubscribe” link in marketing emails

  • Contacting us directly at sales@direct4gardens.co.uk

We will not share your data with any third party for marketing purposes without your express opt-in consent.

Cookies

Please refer to our [Cookie Policy] for more information on how we use cookies.


5. Disclosures of Your Personal Data

We may share your data with:

  • Internal teams with a legitimate business need

  • External service providers (e.g., IT, delivery, payment processors)

  • Professional advisors (e.g., legal, financial)

  • Regulatory authorities (if legally required)

  • In the event of a business sale, merger, or acquisition

All third parties are required to treat your data securely and lawfully.


6. International Transfers

We do not transfer your personal data outside the UK or European Economic Area (EEA).


7. Data Security

We have implemented appropriate technical and organisational security measures to protect your data from being lost, misused, accessed without authorisation, or disclosed.

Access is limited to authorised personnel and service providers who need it for business purposes and who are bound by confidentiality agreements.


8. Data Retention

We retain your data only as long as necessary to fulfil the purposes for which we collected it, including satisfying legal, accounting, or reporting obligations.

In some circumstances, you can request that we delete your data. We may anonymise data for research or statistical purposes in which case it is no longer associated with you.


9. Your Legal Rights

Under GDPR, you have the right to:

  • Request access to your data

  • Request correction of inaccurate data

  • Request erasure ("right to be forgotten")

  • Object to processing

  • Request restriction of processing

  • Request data portability

  • Withdraw consent (where applicable)

To exercise any of these rights, contact:
sales@direct4gardens.co.uk

We aim to respond within one month. We may need to verify your identity before processing your request.


10. Glossary

Legitimate Interest – Our interest in managing our business to deliver the best service in a secure way.
Performance of Contract – Processing needed to fulfil a contract or steps taken before entering into one.
Comply with Legal Obligation – Processing your personal data to comply with laws.

Third Parties

  • Service Providers – IT, hosting, delivery, payment services

  • Professional Advisors – Legal, financial, audit support

  • Regulators – Government bodies and authorities

 

Questions?
For any queries related to this policy or your data, please contact:
enquiries@direct4gardens.co.uk
Units 1, 2 & 3 Plantation Road, Burscough, Lancashire L40 8JT